From initial pitch to art directing and styling shoot, project management, sourcing photographer, layout and client liaison.
Brief
Philadelphia wanted to reposition itself not only as a traditional cream cheese cake topping but reignite a love for the brand as an everyday item.
Idea
We created an 36 page recipe booklet which was cover-mounted on 'Better Homes and Gardens’ magazine. New recipes were developed with the focus on everyday food.
PRINT & ONLINE: Better Homes and Gardens Australia.
